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Ciroc

All articles tagged with #ciroc

business3 years ago•2 min saved

Diageo Ends Partnership with Diddy Amid Lawsuit Controversy

Sean "Diddy" Combs and beverage company Diageo are ending their business relationship after a lawsuit accusing the company of racism. Diddy claimed that Diageo labeled Ciroc and DeLeón as "Black brands" and neglected their promotion. Diageo denies the allegations and accuses Diddy of acting in bad faith, stating that he breached contracts and made unreasonable financial demands. The company remains committed to the success of Ciroc and DeLeón despite the end of their partnership with Diddy.

via The Root|

#business #ciroc #deleon

business3 years ago•2 min saved

Diddy sues liquor company for neglect and racism.

Rapper and entrepreneur Sean "Diddy" Combs is suing Diageo for alleged racial discrimination in the handling of his vodka and tequila brands, claiming the company typecast them as "Black brands." Combs' lawyers accuse Diageo of neglecting his Ciroc vodka and DeLeon tequila brands, and of marginalizing their appeal by marketing them as "urban" brands. Diageo denies the allegations and calls it a "business dispute." Combs' lawyers are seeking a court order for "equal treatment" they say Diageo "contractually promised" under the partnership and are also seeking "billions of dollars in damages due to Diageo's neglect and breaches" via separate legal proceedings.

via CNBC|

#business #ciroc #deleon