Apple TV+ Raises Prices and Reveals New Shows in Leaked Docs
Leaked agency documents and industry insiders reveal that Apple TV+ is expanding its content ambitions and seeking "female-forward" films, reality shows with an "Apple premium sheen," and a version of the sci-fi thriller "A Quiet Place." Apple TV+ captures 11% of the ad-free streaming market and has spent an estimated $7 billion on content this year. The streaming service is known for its willingness to spend on talent and give creative freedom to filmmakers. It is raising its prices to support additional content and features and is looking for commercial fare that is hopeful and avoids controversial topics. Apple TV+ is also interested in unscripted series and complementary unscripted sports programming.