"Microsoft's Shift: Prioritizing 'Content Services' Over Xbox Console Sales"
Microsoft stopped announcing Xbox console sales because it believes console sales alone do not reflect the health of the Xbox business. Xbox CFO Tim Stuart stated that the focus is on content services and increasing the number of gamers and their spending. While Sony and Nintendo continue to publish console sales figures, Microsoft is emphasizing its Game Pass subscription service and expanding into the PC and mobile markets. Stuart acknowledged the limited growth potential of the console and PC markets compared to the billions of gamers in the mobile market. Microsoft's recent acquisition of Activision Blizzard is seen as a strategic move to tap into the mobile gaming market.