
LIV’s Bryson DeChambeau: Brand-Building Cornerstone of a Long-Term Plan
LIV Golf CEO Scott O’Neil says Bryson DeChambeau is LIV’s biggest asset and is actively pursuing brand-building opportunities, expressing confidence he’ll stay with LIV long term beyond his 2026 contract as he develops business plans and networks, despite broader concerns about LIV’s funding and player departures.