Mammoth Brands eyes IPO as it scales a disruptor-led CPG empire
Mammoth Brands, the private-label consumer goods group behind Harry’s, Lume, and Coterie diapers, is weighing an IPO later this year while aggressively expanding through acquisitions and scale-up of online-first brands. In 2024 it reported about $835 million in revenue and roughly $100 million in adjusted EBITDA, with more than 20% revenue CAGR over five years. Since buying Lume in 2021 and renaming Harry’s Labs to Mammoth Brands in 2025, it acquired Coterie for over $1 billion in late 2025, with Coterie posting over $200 million in net revenue in the trailing 12 months. Mammoth aims to become a modern, omnichannel CPG platform by adding a handful of sizable brands, pursuing 1–2 deals per year to reach eight to ten brands within 3–4 years, and continuing a strong online-first growth strategy while expanding into traditional retailers like Target.