Pixel and Nothing Shine in a Shifting Q1 2026 Smartphone Market
Counterpoint and Omdia paint a mixed picture for Q1 2026: Counterpoint says Apple led shipments with about 21% share (Samsung ~20%), while Omdia places Samsung at 22% and Apple at 20%. Pixel grew roughly 14% year over year and Nothing about 25% in shipments, with Xiaomi down ~19% and Oppo down ~4% (Vivo up slightly). Overall global shipments fell about 6% YoY, and expectations for foldables—potentially boosted by an iPhone Ultra—are shaping the market narrative.