The Potential WWE-UFC Merger and Endeavor Deal: Insights from Industry Experts.
UFC president Dana White discussed the recent purchase of the WWE by UFC parent company Endeavor and being merged into a newly formed entity containing both pay-per-view powerhouses. While crossover athletes competing in the other company is a possibility, White doesn't see much room for it in the future but left the door open. White was impressed with Logan Paul's wrestling skills and believes WWE hit a home run with him.