All articles tagged with #ctv
Meta is quietly exploring an expansion into connected TV ads by talking to SSPs, ad servers, and TV manufacturers to access third-party CTV inventory and apply its targeting and optimization tools to living-room screens, potentially turning CTV into a performance-driven extension of FAN; no concrete product or timeline has been announced as plans remain exploratory and fluid.
Crave will stream Saturday Night Live in Canada this fall, with new 52nd-season episodes arriving on Crave a day after air and simulcast on CTV; the episodes join Crave’s SNL Collection, replacing Global TV. Bell Media has also picked up SNL UK for Crave, underscoring SNL’s Canadian ties and its Toronto-born creator; Connor Storrie from Heated Rivalry recently hosted SNL in Canada.
SNL will leave its longtime Canadian home on Global TV for Bell Media’s Crave and CTV platforms starting with the 52nd season, in a deal that shifts NBCUniversal’s Canadian distribution away from Corus/Global while Peacock remains U.S.-focused, reflecting ongoing streaming-driven broadcaster realignments in Canada.