Google Taps Spirit Data to Turbocharge AI
Google won a $10 million bankruptcy auction to acquire Spirit Airlines’ deidentified data—emails, Teams chats, pricing and transaction records, code, and employee files—for use in improving its AI models. The dataset will be scrubbed of personally identifiable information by a third party, and personal data such as passenger profiles and loyalty program records are excluded. Spirit filed for Chapter 11; JetBlue separately won rights to Spirit’s LaGuardia slots for $58.5 million, with a hearing set for Aug. 19.