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Detroitthree

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AI Wave Trims Over 20,000 White-Collar Jobs at Detroit's Big Three
business21 days ago

AI Wave Trims Over 20,000 White-Collar Jobs at Detroit's Big Three

The Detroit Three have cut more than 20,000 salaried U.S. roles—about 19% of their white-collar staff—as AI, software-defined vehicles and EVs reshape the industry. GM accounts for roughly 11,000 of the cuts since 2022, with Ford and Stellantis pulling back more gradually; overall white-collar headcount declined from a 2022 peak of about 102,000 to roughly 88,700 by the end of last year. Analysts say clerical tasks are most at risk to AI, though the technology also creates roles in AI, cybersecurity and software, and automakers continue hiring for select AI-related jobs while pursuing broader efficiency gains.

"Stellantis Opts Out of Super Bowl LVIII Ads and Chicago Auto Show"
business-and-finance2 years ago

"Stellantis Opts Out of Super Bowl LVIII Ads and Chicago Auto Show"

The Detroit Three automakers—Stellantis NV, General Motors Co., and Ford—have decided not to purchase advertising spots for the 2024 Super Bowl, despite the Detroit Lions' successful season. With ad prices at around $7 million for a 30-second spot, the companies are reevaluating their marketing expenditures in light of a challenging U.S. automotive market and the need to protect profit margins amid expected sales growth moderation and high interest rates. Stellantis, which aired two commercials in the previous year's game, is also reconsidering its participation in auto shows, starting with skipping the Chicago Auto Show. GM and Ford have also indicated a strategic shift in their media strategies, with Ford's CEO previously suggesting that investing in Super Bowl ads for electric vehicles would be a negative signal for the company's stock.