Tag

Digital Likenesses

All articles tagged with #digital likenesses

"Controversial Hollywood Studios' Proposal: Actors vs. AI"
entertainment3 years ago

"Controversial Hollywood Studios' Proposal: Actors vs. AI"

The Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA) has announced a strike over concerns about AI usage in the entertainment industry. During the press conference, SAG-AFTRA revealed that Hollywood studios proposed allowing background performers to be scanned and their likeness owned by the companies indefinitely, without consent or compensation. SAG-AFTRA President Fran Drescher emphasized the need to adapt contracts to the changing business model influenced by streaming and AI. This strike marks the first joint action between SAG-AFTRA and the Writers Guild of America since 1960.

The Battle for Creative Control: Hollywood Studios vs. Writers and Actors
entertainmenttech3 years ago

The Battle for Creative Control: Hollywood Studios vs. Writers and Actors

Hollywood actors have confirmed that they are going on strike due to a proposal from Hollywood studios that would allow the studios to use actors' digital likenesses forever, without consent or compensation. The proposal includes scanning background performers, owning their image and likeness, and using it on any project indefinitely. The use of generative AI has been a major point of contention in negotiations, with actors fearing being replaced by machines. The strike will officially begin at midnight.