Opening Night Live Mixes Free Editorial Picks with Paid Trailers, Keighley Says
Geoff Keighley explained that Gamescom’s Opening Night Live includes both editorial placements and paid spots, with the vast majority of content being free for partners. Editorial picks are driven by the scale of the news or announcement, and the show also features paid spaces; the event is a hybrid marketing extension meant to extend reach beyond the on-site audience and support both big and indie titles.