AI-driven chip crunch lifts prices on phones, laptops, and consoles
AI-driven demand is squeezing DRAM and other semiconductors, pushing up prices for memory and components. This has led to higher costs for everyday electronics—phones, laptops and game consoles—with manufacturers like Apple, Nintendo and Valve raising prices and some models seeing price hikes of up to about 20% or more. DRAM costs have surged several-fold, and suppliers are prioritizing high-bandwidth memory for AI while redesigning products to offset shortages. Industry forecasts suggest shortages could last through the AI cycle into the coming years, prompting continued price increases and shifts in pricing, specs, and strategies for both premium and budget devices.