"Take-Two CEO Advocates Higher Prices for Longer GTA 6 Game"
Take-Two Interactive CEO Strauss Zelnick believes that video games should be priced based on the expected entertainment usage, or the length of time it takes to complete them. Zelnick argues that games should be priced on a per-hour basis, taking into account the value of expected hours of engagement. While this pricing model does not currently exist, it could potentially be adopted in the future. This could mean that highly ambitious games like GTA 6 may come with a higher price tag.