DeNA Eyes Comeback for Pokémon TCG Pocket Amid Sharp Player Decline
Pokémon TCG Pocket’s active users plunged—MAU dropping from 39 million to 23 million in the latest quarter—while DeNA reported revenue down 33.2% year over year to 12.12 billion yen and profits down 62% to 3.826 billion yen. The company says it will roll out events and promotions to boost login frequency, retention, and engagement, even as players criticize repetitive events; the current expansion, Ruler of the Skies headlined by Mega Rayquaza, is praised for art but fans accuse the progression and pull rates of stagnating the experience.