Big 12 explores innovative TV broadcasts and international expansion.
The Big 12 Conference and its media partners are discussing ways to modernize football broadcasts, including live in-game interviews, expanded locker room access, and coaches wearing microphones. The conference is also eyeing a multi-year deal to hold football and basketball games in Mexico as soon as 2024. These developments are part of a larger plan under commissioner Brett Yormark to bolster the conference, which includes a conference-wide pro day for 2024 and a basketball partnership with Rucker Park in New York City. Yormark's reimagined approach comes as significant changes loom for the conference, with four new schools joining and Oklahoma and Texas departing for the SEC in 2024.