Gucci's Seoul Show: K-Pop, Celebs, and Noise Complaints.
Gucci's catwalk show in Seoul highlighted the city's status as a centre of pop culture and a key battleground for luxury brands. The show was held in the ceremonial courtyard of the 14th-century Gyeongbokgung Palace, reflecting South Korea's rise to a soft-power superpower. Gucci, which entered the South Korean market 25 years ago, is keen to maintain its high profile. South Koreans spend the highest per capita on luxury goods, and the rise of K-fashion follows K-pop and K-drama, as the country's culture-first approach to world domination continues to shape the 21st century.