Backlash Over Sweeney Sports Ad Sparks Debate on Women in Sports
Sydney Sweeney fronts a provocative Novig ad for its Just Sports platform, drawing backlash from female athletes who say the campaign sexualizes women and misrepresents women in sports; Novig defends the message as sports-focused, with the campaign rolling out nationwide across digital, social, and out-of-home media during football season.