Lego reports record H1 2026 revenue on broad lineup and partnerships
Lego posted record first-half 2026 revenue of 41.9 billion DKK (~$6.54B), up 21% YoY, with operating profit up 22% to 10.9 billion DKK, driven by a broader product lineup (including Smart Play) and new partnerships (Pokémon, Epic Games/Fortnite, F1, FIFA) plus 332 new sets launched to appeal to kids and adults across a wide price range.
