Neo drives record week of first-time Mac users, Apple says
Apple CEO Tim Cook said the company had a record-breaking week for brand-new Mac users, a result AppleInsider attributes in part to the low-cost MacBook Neo (starting at $599, $499 for education). The Neo is positioned as an entry point to Apple’s lineup and a challenger to Windows, with anecdotal reports of Intel Mac users upgrading to Neo. Apple did not provide hard figures, but sources describe the Neo as the “new king of budget laptops” driving the surge for new Mac customers.