Froyo’s UK Comeback Driven by Nostalgia and Social Media, Despite High Prices
Frozen yoghurt shops are experiencing a resurgence in the UK, with new chains like Yo-Chi and Frurt opening stores and drawing long queues. The trend is fueled by nostalgia for the 2010s, social media virality, and a perception of being a healthier, customizable dessert option. Despite tubs costing up to £12, experts argue it is viewed as an 'affordable luxury' and experiential treat rather than a staple food item.