Activision's Strategic Vision: Microsoft Partnership and Theme Park Pitch Enhance Call of Duty's Future
Activision president Rob Kostich discusses the potential impact of Microsoft's pending acquisition on the Call of Duty franchise, stating that it could bring more resources and technology to create immersive experiences for players. Kostich also hints that present and future settings work better for the series, citing the popularity of the Modern Warfare and Black Ops franchises. He explains that while World War II and earlier settings offer less flexibility, the modern era and future settings allow for more creative possibilities. Activision recently shared the multiplayer trailer for Modern Warfare III, with the full reveal scheduled for the Call of Duty Next showcase.