Cunningham Defends Sweeney’s Nude Novig Ad as a Gambling Campaign, Not a Women’s Sports Statement
OutKick columnist Sophie Cunningham defends Sydney Sweeney's nude ad for the sports-betting app Novig, arguing the campaign is a gambling-focused marketing effort that targets male bettors and not a commentary on women’s sports; she notes Sweeney led the creative and that backlash stems from misreading the ad’s intent.