"Country Music Reigns Supreme in Summer Streaming"
Country music is experiencing a surge in streaming popularity, with artists like Morgan Wallen, Zach Bryan, Luke Combs, and Jelly Roll leading the way. Streaming has reshaped the genre, with a third of the 15 most streamed albums this year being country albums. Wallen, in particular, has become a streaming superstar, with his album "One Thing at a Time" being the most streamed album in the country. Streaming has allowed artists like Bryan and Jelly Roll to find success outside of traditional radio, and the genre is attracting a younger audience, particularly Gen Z and Millennials. However, the streaming era in country music still lacks diversity, but there is hope for more diverse acts to break through and connect directly with audiences.