"Meta's High Hopes for Apple's Vision Pro in AR/VR Industry"
Meta is hopeful that the upcoming launch of Apple Vision Pro will revitalize the headset market and attract more users to its Quest devices, as it sees Apple's entry as a potential validation of its AR/VR vision. Despite investing heavily in the metaverse concept, Meta's Quest devices contribute only 1% to its revenue, but the company aims to position them as a more affordable alternative to Apple's high-end headset. Meta is also focusing on mixed reality and hopes that software developers will create apps to draw more users into the virtual environment. Apple's approach to spatial computing and user interface design has influenced Meta, although Apple has expressed skepticism about the metaverse concept.