Microsoft Stock Soars as AI Pricing Revolutionizes Subscription Model
Microsoft's stock reached a record high after the company revealed pricing details for its artificial intelligence (AI) technology at its Inspire conference. The company plans to charge enterprise customers $30 per month for each user of Microsoft 365 Copilot, an AI-based productivity tool. The pricing was higher than expected, indicating Microsoft's confidence in the product and its pricing power. Analysts view the announcement as bullish for the total addressable cloud AI market opportunity for Microsoft. Additionally, Microsoft introduced Bing Chat Enterprise, an expansion of its AI-enhanced Bing search engine, which will be available as a stand-alone offering for $5 per user per month.