"Iowa Caucus 2024: Record-Breaking $123 Million in Political Ad Spending"
The Republican Iowa caucus has seen a record-breaking $120 million spent on ads by campaigns and affiliated political action committees, reflecting the intense competition for the GOP nomination despite Donald Trump's strong lead in the polls. Trump, Haley, and DeSantis and their allies account for the majority of the spending, with Haley's team leading in ad expenditure. While Trump's campaign has aired a significant number of TV ads, Haley's allies are also focusing on grassroots outreach, and DeSantis' campaign has been active in door knocking and voter engagement in Iowa.