Bob Iger's Views on AI and Disney's Future
Disney CEO Bob Iger sees AI as a technology that offers substantial benefits and efficiencies for the company, but also acknowledges that it could be highly disruptive and challenging to manage, particularly from an IP management perspective. The legal team is already working to come to grips with the challenges. The Writers Guild of America (WGA) strike, which is now in its second week, includes a demand to regulate the use of material produced using AI or similar technologies.