Apple hikes iPad and MacBook prices amid AI-driven memory crunch
Apple raised prices on iPad and MacBook lines after memory and storage chip costs surged due to AI data-center demand; the Neo laptop’s starting price rose to $699 from $599, MacBook Air prices jumped (e.g., 512GB up $200) and MacBook Pro 1TB up $300, with increases also for HomePod and Apple TV. Analysts warn iPhone prices could follow as memory suppliers remain tight amid AI-driven demand; memory makers have secured long-term AI-related commitments, signaling continued pressure on device costs and broader market declines in smartphones and PCs.