Apple Eyes Higher iPhone Prices Ahead of iPhone 18 Debut
Bloomberg's Mark Gurman says Apple is preparing to raise iPhone prices, potentially aligning with the iPhone 18 launch at the September event. After price bumps on other products (iPad Air +$150, MacBook Air +$200, Mac Studio +$500), the iPhone change could be around $100 or more to stay competitive with Samsung and Google, reinforced by a new Apple Upgrade lease-and-swap program. The exact amount and lineup will be clarified at the September reveal.
