Amazon Recruits Xbox Veteran to Drive AI-Powered Transformer Smartphone
Reuters says Amazon is developing an AI-driven smartphone, codenamed Transformer, led by former Xbox chief J. Allard through its ZeroOne unit. The phone would aim to integrate personalized shopping and media experiences (Prime Video, music, groceries) and may include options like a traditional handset or a simplified “dumbphone” variant. Details on cost, carrier partners, and whether the project will proceed remain unclear, and Amazon could still abandon it.