"Whiskey Fan's Fiery Protest Against 'Woke' Jack Daniel's Goes Viral"
A New Jersey man burned Jack Daniel's merchandise and expensive bottles of whiskey in protest of the company's "woke" ad campaign featuring drag queens from "Ru Paul's Drag Race." The backlash is similar to conservative outrage over other brands partnering with LGBTQ+ influencers. While some commenters supported the man's actions, others criticized him for wasting his own money and making a spectacle of himself.