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Sydney Sweeney’s campaign for the sports-trading app Novig has drawn backlash for a provocative ad in which she appears largely naked with various sports balls and uniforms. Critics, including women in sports, say the campaign sexualizes female athletes and undermines serious representation, while Sweeney and Novig defend the concept as a bold focus on sports; reps did not immediately comment.
Rihanna sits unimpressed as A$AP Rocky hawks his Fenty Skin line in a subway-style ad, pitching a daily moisturizer with SPF and a lip balm; she gives him two seconds before the pitch lands and she ends up saying she’ll take all of it. The minute-long spot, titled Don’t Be Dumb, Use @fentyskin, was shared on Instagram, with Rocky promoting the skincare line as part of his promo, and he’s slated to tour overseas next month.
Bosch released a teaser for its Super Bowl spot featuring Guy Fieri in a stripped-down look, shaving off his iconic hair to become “Just a Guy.” The campaign, continuing Bosch’s Like a Bosch branding, uses humor to tie Fieri’s transformation to the brand’s home appliances, following Bosch’s first Big Game ad from 2025.
Madonna is embracing her attraction to younger men, showcasing her provocative style in a Dolce & Gabbana campaign and dating 29-year-old Akeem Morris, with whom she shares a close relationship. Despite concerns from her friends about her pattern of dating significantly younger men, Madonna remains confident and focused on her personal and professional life, influenced by her current relationship and her spiritual beliefs.
Canadian Prime Minister Mark Carney apologized to President Trump for an anti-tariff ad aired in Ontario that criticized Trump's tariffs, which led Trump to end trade talks with Canada and threaten increased tariffs. Carney advised Ontario's premier not to run the ad, which was seen as an attempt to influence U.S. legal proceedings against tariffs. The ad was pulled after controversy, and Carney emphasized the importance of the U.S.-Canada trade relationship amid ongoing negotiations.
Ontario Premier Doug Ford defended a controversial anti-tariff ad that contributed to the termination of US-Canada trade negotiations, asserting it aimed to inform Americans about the impact of tariffs and was not intended to provoke Trump, despite escalating tensions and tariff hikes.
Jason Momoa debuted a bald look for a Chime holiday campaign, transforming into various characters and showcasing his versatility, marking a significant change from his usual appearance.
SEGA's marketing for Sonic Racing: CrossWorlds playfully references a classic Genesis commercial and takes a light-hearted jab at Nintendo's Mario Kart World, highlighting features like cross-dimensional racing and customization while acknowledging the different market dynamics of 2025.
Swatch apologized and withdrew an ad featuring a racist 'slanted eye' pose of an Asian model after widespread online backlash in China, amid declining sales and market challenges.
Swatch apologized and removed an ad featuring a model making a slanted eye gesture after Chinese social media accused it of racism, leading to calls for a boycott and highlighting ongoing tensions for Western brands in China.
Swatch apologized and withdrew ads featuring an Asian male model making a 'slanted eye' gesture after online backlash in China, where the images were seen as racially insensitive. The company expressed regret for any distress caused and took down the materials worldwide, amid ongoing challenges in the Chinese market affecting its revenue.
Swiss watchmaker Swatch apologized and withdrew an ad featuring a model pulling his eyes, which was deemed racist and sparked a boycott call in China. Despite the apology, critics remained angry, accusing the company of discrimination and profit-driven motives, amid ongoing tensions and previous boycotts of foreign brands in China.
American Eagle addressed controversy surrounding their ad featuring Sydney Sweeney, clarifying that the campaign was solely about promoting their jeans, amidst partisan outrage and social media backlash. The company emphasized the focus on their product and Sweeney's confidence, while she has remained silent on the controversy. The incident has also been politicized, with some political figures commenting on the fallout.
An American Eagle ad featuring Sydney Sweeney has sparked controversy for its perceived racist and Nazi propaganda undertones, with many social media users criticizing the promotion of 'great genes' associated with whiteness, leading to calls for the brand to withdraw the campaign.
Nintendo corrected a misleading London Underground ad for Metroid Prime 4, which mistakenly claimed the game was 'Out Now'; the ad has been replaced with the correct release year, 2025, as the game is scheduled for release that year.