James Murdoch is taking charge of Vox and New York Magazine to build a different kind of media company than his father Rupert Murdoch’s, signaling a strategic shift for the Murdoch empire.
James Murdoch's Lupa Systems will acquire New York Magazine, Vox Media's Podcast Network and Vox.com for more than $300 million. Vox assets not included in the sale—Eater, Popsugar, SB Nation, The Dodo and The Verge—will spin off into an independent company led by Ryan Pauley. The NY Magazine and Vox properties will operate under a revived Vox Media led by CEO Jim Bankoff, with the deal expected to close in four to six weeks. The package includes Vox.com and the Vox Podcast Network (featuring shows such as Pivot and Where Should We Begin?), expanding Lupa's reach in culture, journalism and audio.
Media investor James Murdoch’s Lupa Systems will acquire New York Magazine and Vox Media’s Podcast Network from Vox Media for more than $300 million, giving Murdoch control of NY Magazine’s culture and politics coverage and a high-reach podcast operation (Pivot); Vox.com is included; Pivot contract continues; Vox Media CEO Jim Bankoff will join Lupa and run Vox-branded properties; the sale does not include other Vox brands such as Eater, Popsugar and The Verge, which, along with SB Nation and The Dodo, will become an independent company under a new corporate name; closing is expected in 4–6 weeks.
James Murdoch, founder of Lupa Systems and son of Rupert Murdoch, is buying New York magazine and Vox.com, with Vox CEO Jim Bankoff to lead the new Vox Media under Murdoch’s umbrella. Other Vox titles will spin off into a separate company, and the deal is expected to close in four to six weeks, marking a major expansion of Murdoch’s media interests beyond his family’s conservative empire.
James Murdoch’s Lupa Systems is in advanced talks to acquire New York magazine and Vox Media’s podcast assets (including Pivot), part of a Vox portfolio that also includes The Verge, Eater and SB Nation. If completed, the deal would return New York Magazine to the Murdoch fold for the first time since 1991, after Vox bought it in 2019 for about $105 million, with Deadline reporting the negotiations.
James Murdoch is reportedly negotiating to buy New York Magazine and Vox podcast assets from Vox Media, a move that would mark a return to publishing for the Murdoch family via his Lupa Systems. New York Magazine has been owned by Vox since 2019, with Penske Media as a stakeholder in Vox, and the deal could reshape billionaire-owned media properties, though it remains uncertain and reps declined to comment.
James Murdoch’s investment firm Lupa Systems is reportedly negotiating to buy New York magazine and Vox Media’s podcast network for at least $300 million, with unclear bidding. The deal would bolster Murdoch’s U.S. media footprint, expanding his holdings beyond his father’s Fox empire. New York magazine owns The Cut, Vulture, and Intelligencer, while Vox’s slate includes popular shows like Pivot and Today, Explained; WSJ reported the talks and Vox did not comment.