Human rights groups accuse Facebook algorithm of promoting gender bias in job ads.
Facebook-parent Meta is facing four new complaints from human rights groups in Europe alleging that the algorithm it uses to target users with companies' job advertisements is discriminatory, years after the company first pledged to crack down on the issue in other regions. The allegations are based on research by international nonprofit Global Witness that it says shows Facebook's ad platform often targets users with job postings based on historical gender stereotypes. The European complaints also mirror a complaint filed with the US Equal Employment Opportunity Commission in December by women's trucking organization Real Women in Trucking, alleging that Facebook discriminates based on age and gender when deciding which users to show job ads to.