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Joe Benarroch

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business3 years ago•4 min saved

Linda Yaccarino Takes the Helm at Twitter Amid Ad Revenue Decline

Twitter's new CEO, Linda Yaccarino, has hired former NBCUniversal ad executive, Joe Benarroch, as she scrambles to prop up ad revenue that has reportedly plunged 59% this year. Yaccarino took the reins from Elon Musk about three weeks earlier than expected. Benarroch brings more than a decade of advertising experience to Twitter, which could be useful after Musk ditched much of the site’s communications team when he bought Twitter for $44 billion in October and laid off more than half its workforce.

via New York Post |

#ad-revenue #business #joe-benarroch

business3 years ago•2 min saved

Twitter Hires Former NBCUniversal Executive for Operations Role

Twitter has hired Joe Benarroch, a senior executive from NBCUniversal, to focus on business operations. This comes less than a month after Linda Yaccarino, also from NBCUniversal, was named as Twitter's new CEO. Benarroch has updated his LinkedIn profile to indicate that he will be based at Twitter's New York office. Elon Musk, who remains closely involved in the company, will continue as executive chairman and chief technology officer.

via BBC|

#business #elon-musk #joe-benarroch