From Beer to Hair: Dylan Mulvaney's New Ad Pitch.
Dylan Mulvaney, the transgender social media influencer who faced backlash for a marketing partnership with Bud Light, is now promoting K18 hair oil on her Instagram and TikTok accounts. The hair product generated $75 million in sales in 2021 and was projected to top $100 million last year. Mulvaney's promotion of Bud Light led to a nearly 25% drop in sales for the beer brand. Her latest promotion has received both support and backlash on social media.