Carter’s Launches 'Watch Them Glow' Rebrand to Reconnect with Gen Z Parents
Carter’s has launched a comprehensive brand refresh centered on the 'Watch Them Glow' campaign, aiming to reconnect with Gen Z and millennial parents. The overhaul features a new logo, a revamped social media strategy, and a focus on child self-expression. This move follows a period of financial restructuring, including store closures and leadership changes, as the 161-year-old brand seeks to reverse a 50% stock decline and capitalize on recent sales growth.