All articles tagged with #brand strategy
New Disney CEO Josh D’Amaro wants Disney Plus to be the immersive, central hub of the company, tying streaming to parks and other experiences to deepen fan engagement, but critics warn that turning Disney Plus into a busy, all-in-one hub could degrade the simple, on-demand viewing experience and question whether audiences actually want such integration, especially given past unfulfilled experiments.
lululemon’s board unanimously named Heidi O’Neill as the next CEO, effective September 8, 2026, with interim co-CEOs Meghan Frank and André Maestrini stepping down from the role once she joins and resumes their prior positions; O’Neill brings three decades of experience including a long tenure at Nike and board roles with Spotify, Hyatt, and Lithia & Driveway, and will base in Vancouver as she aims to accelerate product breakthroughs, deepen brand relevance, and unlock global growth.
Nike pulled a controversial 'Runners Welcome. Walkers Tolerated.' sign outside its Boston store during marathon week and apologized after online backlash; rivals Altra and Asics rolled out inclusive campaigns to appeal to casual runners, signaling a sharpened marketing battle as Nike seeks to regain leadership in the running space.
Kraft Heinz is splitting into two separate companies a decade after its merger, with one focusing on shelf-stable meals and the other on grocery brands, aiming to address challenges from shifting consumer preferences and operational complexities.
Meghan Markle's Netflix show 'With Love, Meghan' has been poorly received due to her perceived lack of authenticity and overexposure, highlighting her struggles to establish a relatable lifestyle brand and the pitfalls of playing it safe in the public eye.
Brands like American Eagle, Swatch, and others are facing backlash for insensitive advertising, highlighting a shift from outdated corporate playbooks to a need for genuine cultural understanding and empathy. While controversy can boost visibility, companies must balance attention-grabbing tactics with authentic connection to avoid alienating consumers and damaging their reputation.
Taylor Swift announced her 12th album, 'The Life of a Showgirl,' sparking a widespread orange-themed marketing phenomenon that highlights her mastery in emotional branding and consumer engagement, exemplifying what the author calls 'Swiftynomics'—a women-led economic strategy based on authentic human emotions.
Rolls-Royce is focusing on maintaining its luxury and exclusivity by prioritizing bespoke, personalized vehicles over volume, resisting trends like large screens and logo displays, and investing heavily in its brand and craftsmanship rather than expanding production, even amid market challenges.
The luxury goods market is experiencing a slowdown, with 50 million consumers ceasing to buy high-end brands like Dior and Burberry due to broken promises and high prices without corresponding value. Only a third of luxury brands are expected to see growth this year, prompting calls for reinvention to meet Gen Z expectations. The decline is partly attributed to economic factors, including inflation and reduced spending in China, a key market. However, sectors like travel and fine dining are seeing modest growth, with a potential recovery anticipated by late 2025.