"Target Explores Paid Membership Program to Rival Amazon Prime and Walmart+"
Target is reportedly considering launching a paid membership program, dubbed "Project Trident," similar to Amazon Prime and Walmart+. The new program could offer additional benefits beyond the existing Target Circle loyalty program and may include the integration of Shipt, Target's grocery delivery service. This move comes as Target faces declining revenues, while Walmart is focusing on merging digital and physical shopping experiences through new technologies and store renovations to compete with Amazon.