Meta Expands Revenue Push With Paid Subscriptions Across Instagram, Facebook, WhatsApp
Meta is rolling out paid subscription plans—Instagram Plus ($3.99/mo), Facebook Plus ($3.99/mo), and WhatsApp Plus ($2.99/mo)—which add features like profile customization, story insights, and viewer analytics. The broader Meta One lineup includes AI- and creator-focused tiers from Essential ($14.99/mo) to Advanced ($49.99/mo), plus higher compute and analytics benefits. Tests will start in Singapore, Guatemala, and Bolivia, with additional markets to follow as Meta centralizes subscriptions across its apps.