
Is Cinderella Dead? Mid-Majors Go Quiet as March Madness Grows Up
For the second straight year no mid-major program made the Sweet 16, fueling questions about Cinderella runs in an era shaped by NIL and bigger finances; the piece cites past mid-major breakthroughs like Butler, Wichita State and Florida Atlantic while noting realignment and parity are reshaping opportunities for smaller programs. Yet despite the drought, Nielsen data show strong viewership, suggesting the tournament remains popular even as its landscape shifts.









