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Millennial Parents

All articles tagged with #millennial parents

business24 days ago•24 min saved

Carter’s unveils a glow-forward brand refresh to win Gen Z parents

Carter’s is refreshing its 161-year-old brand with a new shooting-star logo, a “Watch Them Glow” campaign, and revamped social channels and a creator program to better connect with Gen Z and millennial parents. The multi-year overhaul includes Glow Grants, partnerships with kids-focused organizations, and a stronger emphasis on self-expression and storytelling, boosted by increased marketing spend that has already contributed to revenue gains.

via Marketing Dive|

#branding #business #carters

society2 years ago•12 min saved

The Loneliness and Financial Burden of Millennial and Gen Z Parents

Millennial and Gen Z parents are facing challenges of loneliness and high childcare costs. Many young parents find themselves isolated, as they have moved away from their families or lack support from peers who either can't afford or choose not to have children. The cost of childcare has tripled since 1991, and other child-rearing expenses, such as baby food and diapers, have also significantly increased. These financial pressures, coupled with a lack of community and societal support, are leading many young people to reconsider having children altogether. Policy solutions, such as affordable housing, childcare, and reducing student loan burdens, could help alleviate some of the challenges faced by young parents.

via Business Insider|

#childcare-costs #economic-struggles #gen-z-parents