CNN's Ratings Tank During Turnaround, Urges Patience.
CNN's ratings have taken a hit during its attempted turnaround, with a 61% dip in prime time in March compared to 2022. The network's leadership is preaching patience, with plans to rebuild trust as a non-partisan news brand. Changes to CNN's daytime look are imminent, while a revamp of prime time is months away. The network's programming move to date, a revamp of "CNN This Morning," hasn't borne fruit in the ratings. CNN's prime-time lineup has largely been in flux after Anderson Cooper's hour at 8 p.m. Eastern. The network is exploring several possibilities, including deals with CBS' Gayle King and former NBA star turned sportscaster Charles Barkley for shows that will air once a week.