Comedian Nicole Arbour claims Jelly Roll and Bunnie Xo are staging their divorce as a publicity stunt to launch a new career move, while the couple says their split is amicable and they remain on good terms.
Nicole Arbour claims Jelly Roll and Bunny Xo’s divorce is a staged publicity stunt meant to launch a new project, noting the couple’s split comes after Jelly Roll filed for divorce in May following a 10-year marriage. Arbour, who has long accused Jelly Roll of harassment (claims not corroborated by charges), says the press scandal would precede a planned launch, while Bunny Xo describes the split as amicable and reps declined to comment on Arbour’s allegations.
Nicole Arbour claims Jelly Roll and his wife Bunnie Xo fostered a years‑long online smear campaign—involving fellow musician Ryan Upchurch and alleged threats—that she says helped trigger the couple’s highly publicized divorce. She asserts a PR-driven narrative harmed her and affected Jelly Roll’s brand deals and ticket sales, and has posted videos and filed police reports and a restraining order related to the feud. Jelly Roll’s representatives did not comment, and while Arbour has a history of legal disputes with Upchurch (dismissed in court), no direct evidence tying the divorce to her claims has been presented publicly.
On Valentine’s Day, Nicole Arbour publicly challenged Jelly Roll to confirm whether a hush-money agreement exists after he admitted cheating on his wife; she says she would publicly post the document if it exists or if she’s allowed, while Jelly Roll faces the risk of a defamation case if she’s mistaken, and his silence or potential apology could shape public perception of accountability and amends.