Altria's Smoke-Free Future: Doubling Revenue and Expanding to Cannabis and Caffeine Pouches
Altria Group, the biggest cigarette company in America, is planning to shift its business towards less-harmful products after losing billions on Juul. The company is looking to develop non-nicotine products for former smokers and others, including a new lineup of e-cigarettes, heated-tobacco devices, and oral nicotine pouches. Altria is also planning to acquire vaping pioneer NJOY Holdings Inc.