Altria's Smoke-Free Future: Doubling Revenue and Expanding to Cannabis and Caffeine Pouches
TL;DR Summary
Altria Group, the biggest cigarette company in America, is planning to shift its business towards less-harmful products after losing billions on Juul. The company is looking to develop non-nicotine products for former smokers and others, including a new lineup of e-cigarettes, heated-tobacco devices, and oral nicotine pouches. Altria is also planning to acquire vaping pioneer NJOY Holdings Inc.
- Marlboro Maker Plots New Path to Smoke-Free Future After Losing Billions on Juul The Wall Street Journal
- Marlboro cigarettes maker Altria looks to double its smoke-free revenue in 5 years, and considers expanding to cannabis and caffeine pouches, WSJ reports MarketWatch
- Altria Holds Investor Day; Introduces 2028 Enterprise Goals; Provides Updates on Product Development Efforts; Reaffirms 2023 Full-Year Earnings Guidance Yahoo Finance
- Altria Believes Smoke-Free Products Could Double Revenue for the Growth Area Barron's
- Altria says it's moving to quit smoking Richmond Times-Dispatch
- View Full Coverage on Google News
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