
Olympians push back on Sydney Sweeney's controversial sports promo
The Novig ad featuring Sydney Sweeney, which uses sports imagery to sexualise a female body, drew swift backlash from Olympians and athletes who say it undermines hard work and teamwork in women’s sport; the campaign was viewed over 22 million times in two days, with critics including Amy Hunt and Ariarne Titmus calling it harmful, while Sweeney responded with posts and Novig defended the campaign.


