YouTube Considers Blocking Ad Blockers to Boost Revenue.
YouTube is testing a new feature that asks users to disable their ad blockers or pay for a premium subscription to watch videos. The pop-up warning asks users to either disable their ad blocker or subscribe to YouTube Premium to get rid of all advertisements. YouTube's Music and Premium services have surpassed 80 million subscribers, and this experiment is expected to help maintain the accelerated membership growth rate. The move comes after YouTube made ads increasingly longer and unskippable, pushing some viewers towards signing up for an ad-free experience via YouTube Premium.
