All articles tagged with #outdoor brand
L.L. Bean has reopened its Freeport, Maine flagship store following a $50 million, seven-year renovation. The 150,000-square-foot space features a new two-tiered trout pond, a grand staircase, and a custom shop. The company emphasizes its physical presence and traditional catalog, resisting AI adoption due to environmental concerns.
Country music stars Eric Church and Morgan Wallen have acquired the rights to the outdoor brand Field & Stream, with plans to relaunch the magazine with new print publications and an outdoor music festival. The duo, both avid outdoorsmen, aim to revitalize the long-standing property and bring people together outdoors for generations to come. The relaunch includes a digital outlet refresh, a music festival featuring country music stars, new Field & Stream gear, and a membership program with proceeds directed towards outdoor causes.